Delaware.gov logo
State Employees'
Charitable Campaign (SECC)

10 Steps to Campaign Success



Step – 1:  Research

  1. Review past campaign results:
    • Total amount pledged
    • Number of contributors

  2. Evaluate prior year’s strengths and weaknesses with regard to:
    • Committee members
    • Labor participation
    • Solicitor recruitment and training
    • Publicity, events, and incentives

  3. Know the participating charities and their services that will appeal to your colleagues.

Step – 2:  Agency Leadership

  1. Meet with your Department/Agency head to discuss the objectives of the campaign and the employee goal.

  2. Chart a schedule of events for the leadership of your Department/Agency to attend:
    • Committee Meeting
    • Training
    • Department Kick-Off
    • Promotional Activities

Step – 3:  Recruit an SECC Department Committee

  1. Identify employees to serve on the committee:
    • Management
    • Organized Labor
    • Support Staff
    • Communications Staff

Step – 4:  Set Objectives

  1. Increase the number of Captains to …

  2. Increase the Average Employee Gift to $…

  3. Increase the number of Contributors/Overall Participation to …

  4. Increase the number of employees using payroll deduction to …

Step – 5:  Promotional Activities

  1. Utilize Department/Agency Newsletter to publicize the campaign (memos, E-mails, intranets, etc.)

  2. Place SECC campaign posters on bulletin boards and other visible areas.

  3. Stimulate friendly competition among employees and/or locations.

Step – 6:  Captain Enrollment and Training

  1. Orientation
    • Enroll captains to assist employees and with events at the various locations.
    • Discuss programs and services of each participating SECC charity.

  2. Training
    • Trainings can be in person and/or virtual.
    • Outline the campaign goals, objectives and plans.
    • Explain the importance of designations.
    • Utilize prepared training on the Resources for Chairs and Captains website.
    • Close the session with a request for a gift from each captain.

Step – 7:  Campaign Kickoff

  1. This is the most effective way of creating campaign awareness.

  2. Kick-offs generate enthusiasm!

Step – 8:  Solicit

  1. Start solicitations immediately after campaign kick-off.

  2. Ask employees for a pledge
    • Do not just pass out pledge cards but make the solicitation a personal one.
    • Suggest payroll deduction as a simple and easy way to help the SECC participating charities.

  3. Tell employees who do not wish to contribute to fill out a pledge card and mark the box for “I do not wish to contribute”, or direct them to make the same selection in ePledge.

Step – 9:  Report Progress

  1. To agency leadership
  2. To co-workers
  3. To SECC
  4. Keep lines of communication open
  5. Maintain momentum

Step – 10:  Say “Thank You”

  1. Send thank-you notes to all captains and contributing co-workers.

  2. Hold a Recognition Event to award campaign workers with tokens of appreciation (e.g. personalized certificate).

  3. Have agency leadership thank your agency employees for contributing.

Download the PDF


Related Topics:  , , ,


+