Successful Campaigning
Successful campaigning requires several key ingredients:
- Careful planning analysis of previous performance; establishment of a good organizational plan; and development of a system for monitoring and reporting campaign progress.
- Effective solicitation recruitment of committed solicitors; thorough training which provides the framework for positive solicitations; and strong communication about the campaign’s purpose and scope.
- Sincerity/commitment; your personal commitment will speak louder than any other form of communication.
Refer to the following items:
- SECC Department Campaign Chair Checklist
- Group Solicitation Outline Summary
- Steps to Successful Solicitation
- Ten Steps to Success
- Tips for a Fun and Successful Campaign
Promotional Materials
Only the following materials are authorized for use in the State Employees’ Charitable Campaign:
- Brochure – There will be a common brochure that will include information about all participating organizations.
- Videos – Some charitable organizations have videos describing their services. Ask the SECC Administrator, Deborah Armstrong, to provide one if available.
- Encourage employees to go to the SECC website to discover more information about the organizations.
Supply Distribution
Sufficient quantities of campaign supplies and promotional materials will be delivered to the Department Chairs or provided during campaign training. Shipments are based on total number of employees for each agency. If additional materials are required, please contact the SECC Administrator, Deborah Armstrong at 302-734-4770.
